R.E.A.L Kids

Raymond Lim worked closely with R.E.A.L Kids for over four years as their Branding and Marketing Manager, before being re-engaged through RayL Creative to lead a large-scale two-year marketing and rebranding campaign for the group.

This project covered more than 30 kindergarten centres, focusing on creating strong brand consistency across marketing materials as well as the interior and exterior environments of each centre. The scope of work included developing marketing strategies, corporate and infrastructure identity guidelines, logo profiling systems, and spearheading the production of commercial video campaigns to increase brand awareness and strengthen R.E.A.L Kids’ market presence.