5ive Lords

5ive Lords is a bold Korean street food concept that brings familiar flavours to the next level — bigger, richer, and tastier. Inspired by the HSP sharing format, it was launched as a popup online store to introduce Melbourne to a new way of enjoying Korean comfort food. RayL Creative developed the full brand system, including logo design, branding, packaging, food styling, food photography, social media content, and website design and development, creating a cohesive visual identity and digital presence from the ground up.